AIGA KC - A18
Every year AIGA KC showcases the best of the best at their annual award show, the A Awards. For the 18th year YupYup was tasked with the branding, look and feel.
The original mark was comprised of a marquee sign, a cassette tape, a turntable, and a gear. Through a few rounds of exploration and some fine-tuning, YupYup was able to design a mark that included the same essence of elements. The shape of a marquee theatre sign, typography reminiscent of early show posters, overlapping line work relating to music mixing, cassettes, and vinyl. All surrounding the central gear of the machine.
